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Zee Fashionista: August 2012


Puma sure does dig Egoli

I could be long winded and take forever describing just how amazing of a night the launch of PUMA's first street-located store in Braamfontein, Joburg, last Friday was. I could as well go on and on about how amazing the store looks, how wonderful the range of Puma gear they have is, how fun the partyjie was and how lucky I was to get the chance to be one of the store's first customers. But no. I'll let the pictures convince of 1) why you should get your butt to the store pronto, 2) and why PUMA sure knows how to throw a great party. Here goes:
I bought this bag too. Thanks to PUMA again for the voucher.
Tumi from Tumi & the Volume blessed us with an amazing performance on the night.
That's me trying on some sneakers. I did end up choosing this exact pair. Thank you Puma.

That's my buddy Nthabi and I. Pow. I love this jumpsuit, btw.
Blame it on the Jameson.
Thithi Nteta took this picture of me for her blog Tee Tee Is With Me - my fave.
And we got some love from Grazia SA too with the picture below which is currently on their website.

I said it. #PUMADigsEgoli

(Main pictures courtesy of Splash Pr)

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Girl + girl = hotness

Fashionising.com reckons that we'll be seeing sapphic (sapphism = lesbianism) androgyny all over in the coming autumn/winter season. C'mon - androgynism leaning towards sapphism - maybe I was a man in a past life, but this is most definitely a win-win situation.

The ocular proof - this September Numero cover starring Karlie Kloss and Daria Strokous. Photographed by Karl Lagerfeld, Karlie dons a ridiculously hot Jean Paul Gaultier Autumn 2012 haute couture metallic dress. I love the cover. Bring on the girl and girl action.


Coming soon...

Just a little taste of what you can expect from the latest Zee Fashionista men's street style - you've gotta love the dapper men we have here in Joburg.

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Wanna join me at the PUMA Digs Egoli launch?

So this is what happens when you're trying to finish your thesis - all the fun stops - ie. blogging takes a back seat for little bit. But then an awesome event comes along that I have a chance to share with my fans, so if you're in Joburg this week, keep reading intently.

PUMA South Africa will be opening its very first street located store in the bustling suburb of Braamfontein on the 25th of August, and they've given me the wonderful opportunity to invite 6 of my biggest fans to join me at the exclusive store launch this Friday, the 24th of August.

If you're a regular reader of my blog, you'll know that I got to design my own custom PUMA T7 jacket this year for the PUMA Built for One in Cape Town, so as a fan and witness of the amazing work PUMA does, I jumped at the opportunity to be a part of the launch.

Now this PUMA Store in Braamfontein will be of an even more efficient and enjoyable shopping experience than you're used to. It'll be equipped with a new store design (aptly inspired by Jozi's rich mining industry), and additional store elements like the PUMA Social area and DJ mixing station.

And if that isn't exciting enough, PUMA Soth Africa's Marketing Director, Brett Bellinger had this to say about the store, “We know that the consumers that the Braamfontein area attracts love the PUMA Brand. SouthPoint and Adam Levy of Play Braamfontein have curated a mix of consumers and tenants in the area which happens to suit the PUMA Brand perfectly. In short, we like them and they like us! Our aim with this PUMA Store is to provide more streetwear-oriented product with limited releases and must-haves forming an important part of the offering in the store. We look forward to welcoming all the friends of PUMA through our Braamfontein doors."

Excited yet? Yes?

Ok, so here's how you can win a ticket to the launch on Friday if you live in Joburg. All you have to do is tweet me @ZeeFashionista and name a fashion designer that PUMA has collaborated with. Each person can only enter once, and I'll contact the winners via Twitter on Wednesday, 22 August, at 13:00.

So get tweeting and you and I could be dancing to lovely sounds of  DJ Fixx, Matt Suttner, Tumi Feat. Yesterday’s Pupil and DJ Keyes:

When: Friday, 24 August 2012

Where: PUMA Store Braamfontein, corner of De Korte and Melle Streets

Time: 18:00 to 22:00

Yes, #PUMADigsEgoli! Let's go.

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